Crowdr x Milk and Honey Cafe Event Activation
My role covered most of the visual world: pitch decks, campaign graphics, social content, web assets, motion pieces, print materials, and event and activation design. The focus was building and extending a system that could work across all of those formats without losing recognition as the platform scaled.
Crowdr is Nigeria’s leading platform for crowdfunding, CSR, volunteering, and social impact.
As the platform grew, the challenge was making sure the brand could communicate across a lot of contexts at once. A pitch deck going to investors, a campaign graphic going to donors, a motion piece launching a new product, and a print asset showing up at an event all need to land differently while still feeling like Crowdr.
The Challenge
My role covered most of the visual world: pitch decks, campaign graphics, social content, web assets, motion pieces, print materials, and event and activation design. The focus was building and extending a system that could work across all of those formats without losing recognition as the platform scaled.
My role covered most of the visual world: pitch decks, campaign graphics, social content, web assets, motion pieces, print materials, and event and activation design. The focus was building and extending a system that could work across all of those formats without losing recognition as the platform scaled.
Behind The Design
Crowdr
Since 2022
Brand System Campaign Design Social Assets
Pitch Decks
Web Assets
Motion
Print & Activations
Behind The Design
Crowdr is Nigeria’s leading platform for crowdfunding, CSR, volunteering, and social impact.
As the platform grew, the challenge was making sure the brand could communicate across a lot of contexts at once. A pitch deck going to investors, a campaign graphic going to donors, a motion piece launching a new product, and a print asset showing up at an event all need to land differently while still feeling like Crowdr.
The Challenge
My role covered most of the visual world: pitch decks, campaign graphics, social content, web assets, motion pieces, print materials, and event and activation design. The focus was building and extending a system that could work across all of those formats without losing recognition as the platform scaled.
Behind The Design
Crowdr
Since 2022
Brand System Campaign Design Social Assets
Pitch Decks
Web Assets
Motion
Print & Activations
Crowdr
Since 2022
Brand System Campaign Design Social Assets
Pitch Decks
Web Assets
Motion
Print & Activations
Crowdr is Nigeria’s leading platform for crowdfunding, CSR, volunteering, and social impact.
As the platform grew, the challenge was making sure the brand could communicate across a lot of contexts at once. A pitch deck going to investors, a campaign graphic going to donors, a motion piece launching a new product, and a print asset showing up at an event all need to land differently while still feeling like Crowdr.
The Challenge
Behind The Design
Crowdr
Since 2022
Brand System Campaign Design Social Assets
Pitch Decks
Web Assets
Motion
Print & Activations
Crowdr is Nigeria’s leading platform for crowdfunding, CSR, volunteering, and social impact.
As the platform grew, the challenge was making sure the brand could communicate across a lot of contexts at once. A pitch deck going to investors, a campaign graphic going to donors, a motion piece launching a new product, and a print asset showing up at an event all need to land differently while still feeling like Crowdr.
The Challenge
Crowdr
Since 2022
Brand System Campaign Design Social Assets
Pitch Decks
Web Assets
Motion
Print & Activations
My role covered most of the visual world: pitch decks, campaign graphics, social content, web assets, motion pieces, print materials, and event and activation design. The focus was building and extending a system that could work across all of those formats without losing recognition as the platform scaled.
Crowdr is Nigeria’s leading platform for crowdfunding, CSR, volunteering, and social impact.
As the platform grew, the challenge was making sure the brand could communicate across a lot of contexts at once. A pitch deck going to investors, a campaign graphic going to donors, a motion piece launching a new product, and a print asset showing up at an event all need to land differently while still feeling like Crowdr.
The Challenge
Behind The Design
Home
About
Work
Hi, I'm Ayo!
The Challenge
Crowdr is Nigeria’s leading platform for crowdfunding, CSR, volunteering, and social impact.
As the platform grew, the challenge was making sure the brand could communicate across a lot of contexts at once. A pitch deck going to investors, a campaign graphic going to donors, a motion piece launching a new product, and a print asset showing up at an event all need to land differently while still feeling like Crowdr.
Behind The Design
My role covered most of the visual world: pitch decks, campaign graphics, social content, web assets, motion pieces, print materials, and event and activation design. The focus was building and extending a system that could work across all of those formats without losing recognition as the platform scaled.
Crowdr
Since 2022
Brand System Campaign Design
Social Assets
Pitch Decks
Web Assets
Motion
Print & Activations
I'm Ayo!
Work
Home
About
Introducing Crowdr to the Community This launch video helped kick off their social transformation, reaching over 15.2K people
Crowdr X IREDE Foundation Run
Crowdr Yoga Event Activation
Built and maintained a library of 40+ presentation templates
Web and UI
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Influencer PR Box
Outside
Inside
oncrowdr
162 posts
3170 followers
141 following
Crowdr | Crowdfund in Nigeria
Followed by adaobiajegbo, kingcharles27 + 14 more
@oncrowdr
Built and maintained a library of 100+ social media templates that kept the brand consistent without making every post look the same
Introducing Crowdr to the Community This launch video helped kick off their social transformation, reaching over 15.2K people
Crowdr x Milk and Honey Cafe Event Activation
Crowdr x Milk and Honey Cafe Event Activation
Crowdr X IREDE Foundation Run
Crowdr Yoga Event Activation
Crowdr Yoga Event Activation
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Built and maintained a library of 40+ presentation templates
Outside
Inside
Influencer PR Box
162 posts
3170 followers
141 following
Crowdr | Crowdfund in Nigeria
Followed by adaobiajegbo, kingcharles27 + 14 more
@oncrowdr
Built and maintained a library of 100+ social media templates that kept the brand consistent without making every post look the same
Web and UI
Crowdr x Milk and Honey Cafe Event Activation
Crowdr x Milk and Honey Cafe Event Activation
Introducing Crowdr to the Community This launch video helped kick off their social transformation, reaching over 15.2K people
Crowdr X IREDE Foundation Run
Crowdr Yoga Event Activation
Crowdr Yoga Event Activation
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Built and maintained a library of 40+ presentation templates
Outside
Inside
Influencer PR Box
162 posts
3170 followers
141 following
Crowdr | Crowdfund in Nigeria
Followed by adaobiajegbo, kingcharles27 + 14 more
@oncrowdr
Web and UI
Built and maintained a library of 100+ social media templates that kept the brand consistent without making every post look the same
Introducing Crowdr to the Community This launch video helped kick off their social transformation, reaching over 15.2K people
Crowdr x Milk and Honey Cafe Event Activation
Crowdr x Milk and Honey Cafe Event Activation
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Built and maintained a library of 40+ presentation templates
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Inside
Influencer PR Box
Outside
162 posts
3170 followers
141 following
Crowdr | Crowdfund in Nigeria
Followed by adaobiajegbo, kingcharles27 + 14 more
@oncrowdr
Built and maintained a library of 100+ social media templates that kept the brand consistent without making every post look the same
Web and UI
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Introducing Crowdr to the Community This launch video helped kick off their social transformation, reaching over 15.2K people
Crowdr x Milk and Honey Cafe Event Activation
Crowdr x Milk and Honey Cafe Event Activation
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Crowdr X IREDE Foundation Run
Crowdr Yoga Event Activation
Crowdr Yoga Event Activation
Built and maintained a library of 40+ presentation templates
Influencer PR Box
Inside
Outside
162 posts
3170 followers
141 following
Crowdr | Crowdfund in Nigeria
Followed by adaobiajegbo, kingcharles27 + 14 more
@oncrowdr
Built and maintained a library of 100+ social media templates that kept the brand consistent without making every post look the same
Web and UI
Introducing Crowdr to the Community This launch video helped kick off their social transformation, reaching over 15.2K people
Crowdr x Milk and Honey Cafe Event Activation
Crowdr x Milk and Honey Cafe Event Activation
Crowdr X IREDE Foundation Run
Crowdr Yoga Event Activation
Crowdr Yoga Event Activation
Drawing Crowdr
Illustration became a way to show people without turning them into suffering symbols.
The characters, hands, money, badges, stickers, routes, and rounded shapes gave Crowdr a visual language that could move across decks, campaigns, QR signs, merch, motion, social posts, and event materials.
Speaking to People
People already know how to come together when someone needs help. In Nigeria, that support often moves through family, friends, churches, mosques, group chats, alumni circles, street runs, and people who know people.
Crowdr’s language had to feel close to the way people already ask, share, and contribute. We kept it direct and easy to act on while being careful with the tone. Serious causes could not be treated like playful content, and the brand could not fall back on guilt-heavy fundraising language. People needed to understand the need, trust the campaign, and see a clear way to take part.
Building Trust
Crowdr was not supposed to look like the usual fundraising platform. No sad-face campaign language. No poverty-as-aesthetic. No making people’s lives feel like donation content.
The brand needed warmth, color, movement, and dignity. People should understand the need and still see a full person on the other side of it.
Built and maintained a library of 40+ presentation templates
Influencer PR Box
Inside
Outside
162 posts
3170 followers
141 following
Crowdr | Crowdfund in Nigeria
Followed by adaobiajegbo, kingcharles27 + 14 more
@oncrowdr
Built and maintained a library of 100+ social media templates that kept the brand consistent without making every post look the same
Web and UI