I evolved Crowdr's brand identity to work harder across more places. The existing system needed to stretch from merch and social content to investor decks and product interfaces without losing its punch.The key was building flexibility into the visual system so it could adapt while staying recognizably Crowdr. Motion design became essential for explaining new product features that users might otherwise struggle with, turning complex flows into something that felt natural.
As Crowdr grew, so did the challenge of keeping everything visually consistent. New fundraising campaigns kept launching. Volunteer opportunities multiplied. Features got added regularly. Each addition risked diluting the brand's impact-focused message.The marketing materials needed to evolve without losing their punch. People had to immediately understand how to get involved, whether they wanted to donate, volunteer, or just spread the word. Everything had to feel like it came from the same place while serving different purposes.
The Challenge
I evolved Crowdr's brand identity to work harder across more places. The existing system needed to stretch from merch and social content to investor decks and product interfaces without losing its punch.The key was building flexibility into the visual system so it could adapt while staying recognizably Crowdr. Motion design became essential for explaining new product features that users might otherwise struggle with, turning complex flows into something that felt natural.
I evolved Crowdr's brand identity to work harder across more places. The existing system needed to stretch from merch and social content to investor decks and product interfaces without losing its punch.The key was building flexibility into the visual system so it could adapt while staying recognizably Crowdr. Motion design became essential for explaining new product features that users might otherwise struggle with, turning complex flows into something that felt natural.
Behind The Design
Crowdr
2025
Marketing Design
Identity Adaptation
Motion Design
Behind The Design
As Crowdr grew, so did the challenge of keeping everything visually consistent. New fundraising campaigns kept launching. Volunteer opportunities multiplied. Features got added regularly. Each addition risked diluting the brand's impact-focused message.The marketing materials needed to evolve without losing their punch. People had to immediately understand how to get involved, whether they wanted to donate, volunteer, or just spread the word. Everything had to feel like it came from the same place while serving different purposes.
The Challenge
I evolved Crowdr's brand identity to work harder across more places. The existing system needed to stretch from merch and social content to investor decks and product interfaces without losing its punch.The key was building flexibility into the visual system so it could adapt while staying recognizably Crowdr. Motion design became essential for explaining new product features that users might otherwise struggle with, turning complex flows into something that felt natural.
Behind The Design
Crowdr
2025
Marketing Design
Identity Adaptation
Motion Design
Crowdr
2025
Marketing Design
Identity Adaptation
Motion Design
As Crowdr grew, so did the challenge of keeping everything visually consistent. New fundraising campaigns kept launching. Volunteer opportunities multiplied. Features got added regularly. Each addition risked diluting the brand's impact-focused message.The marketing materials needed to evolve without losing their punch. People had to immediately understand how to get involved, whether they wanted to donate, volunteer, or just spread the word. Everything had to feel like it came from the same place while serving different purposes.
The Challenge
Behind The Design
Scrol to explore
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Crowdr
2025
Marketing Design
Identity Adaptation
Motion Design
As Crowdr grew, so did the challenge of keeping everything visually consistent. New fundraising campaigns kept launching. Volunteer opportunities multiplied. Features got added regularly. Each addition risked diluting the brand's impact-focused message.The marketing materials needed to evolve without losing their punch. People had to immediately understand how to get involved, whether they wanted to donate, volunteer, or just spread the word. Everything had to feel like it came from the same place while serving different purposes.
The Challenge
^
^
Scrol to explore
Crowdr
2025
Marketing Design
Identity Adaptation
Motion Design
I evolved Crowdr's brand identity to work harder across more places. The existing system needed to stretch from merch and social content to investor decks and product interfaces without losing its punch.The key was building flexibility into the visual system so it could adapt while staying recognizably Crowdr. Motion design became essential for explaining new product features that users might otherwise struggle with, turning complex flows into something that felt natural.
As Crowdr grew, so did the challenge of keeping everything visually consistent. New fundraising campaigns kept launching. Volunteer opportunities multiplied. Features got added regularly. Each addition risked diluting the brand's impact-focused message.The marketing materials needed to evolve without losing their punch. People had to immediately understand how to get involved, whether they wanted to donate, volunteer, or just spread the word. Everything had to feel like it came from the same place while serving different purposes.
The Challenge
Behind The Design
Home
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Hi, I'm Ayo!
54 posts
809 followers
72 following
Crowdr | Crowdfund in Nigeria
Community
Crowdr helps you crowdfund and find volunteering opportunities that make a change in our world.
Followed by adaobiajegbo, kingcharles27 + 14 more
@oncrowdr
The Challenge
As Crowdr grew, so did the challenge of keeping everything visually consistent. New fundraising campaigns kept launching. Volunteer opportunities multiplied. Features got added regularly. Each addition risked diluting the brand's impact-focused message.The marketing materials needed to evolve without losing their punch. People had to immediately understand how to get involved, whether they wanted to donate, volunteer, or just spread the word. Everything had to feel like it came from the same place while serving different purposes.
Behind The Design
I evolved Crowdr's brand identity to work harder across more places. The existing system needed to stretch from merch and social content to investor decks and product interfaces without losing its punch.The key was building flexibility into the visual system so it could adapt while staying recognizably Crowdr. Motion design became essential for explaining new product features that users might otherwise struggle with, turning complex flows into something that felt natural.
Crowdr
2025
Marketing Design
Identity Adaptation
Motion Design
I'm Ayo!
Work
Home
About
54 posts
809 followers
72 following
Crowdr | Crowdfund in Nigeria
Community
Crowdr helps you crowdfund and find volunteering opportunities that make a change in our world.
Followed by adaobiajegbo, kingcharles27 + 14 more
@oncrowdr