The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Behind The Design
The Challenge
The core challenge of Sabōré was creating a brand identity for a fusion restaurant that balanced two distinct culinary traditions without either dominating the overall look and feel. Nigerian and Japanese cuisines represent different approaches, requiring a design system that honored both equally. The goal was to create a cohesive identity where the brand felt intentional rather than forced—preserving cultural authenticity while creating something genuinely new and purposeful.
Sabōré
2024
Identity Design
Motion Design
Play
The core challenge of Sabōré was creating a brand identity for a fusion restaurant that balanced two distinct culinary traditions without either dominating the overall look and feel. Nigerian and Japanese cuisines represent different approaches, requiring a design system that honored both equally. The goal was to create a cohesive identity where the brand felt intentional rather than forced—preserving cultural authenticity while creating something genuinely new and purposeful.
The Challenge
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Behind The Design
Sabōré
2024
Identity Design
Motion Design
Play
Play
Sabōré
2024
Identity Design
Motion Design
The core challenge of Sabōré was creating a brand identity for a fusion restaurant that balanced two distinct culinary traditions without either dominating the overall look and feel. Nigerian and Japanese cuisines represent different approaches, requiring a design system that honored both equally. The goal was to create a cohesive identity where the brand felt intentional rather than forced—preserving cultural authenticity while creating something genuinely new and purposeful.
The Challenge
Behind The Design
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Play
Play
Sabōré
2024
Identity Design
Motion Design
The core challenge of Sabōré was creating a brand identity for a fusion restaurant that balanced two distinct culinary traditions without either dominating the overall look and feel. Nigerian and Japanese cuisines represent different approaches, requiring a design system that honored both equally. The goal was to create a cohesive identity where the brand felt intentional rather than forced—preserving cultural authenticity while creating something genuinely new and purposeful.
The Challenge
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Behind The Design
Play
Play
Sabōré
2024
Identity Design
Motion Design
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
The core challenge of Sabōré was creating a brand identity for a fusion restaurant that balanced two distinct culinary traditions without either dominating the overall look and feel. Nigerian and Japanese cuisines represent different approaches, requiring a design system that honored both equally. The goal was to create a cohesive identity where the brand felt intentional rather than forced—preserving cultural authenticity while creating something genuinely new and purposeful.
The Challenge
Behind The Design
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The Challenge
The core challenge of Sabōré was creating a brand identity for a fusion restaurant that balanced two distinct culinary traditions without either dominating the overall look and feel. Nigerian and Japanese cuisines represent different approaches, requiring a design system that honored both equally. The goal was to create a cohesive identity where the brand felt intentional rather than forced—preserving cultural authenticity while creating something genuinely new and purposeful.
Behind The Design
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Sabōré
2024
Identity Design
Motion Design
I'm Ayo!
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