The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Behind The Design
The Challenge
Sabōré needed an identity that could pull off fusion without looking like a mess. Nigerian and Japanese food cultures couldn't be more different, so the brand had to respect both without letting either take over.The tricky part was making it feel deliberate. Fusion can easily look forced or gimmicky, but Sabōré's concept was thoughtful. The visual identity needed to reflect that same intentionality, creating something that felt authentically new rather than like two separate restaurants awkwardly sharing space.
Sabōré
2024
Identity Design
Motion Design
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Sabōré needed an identity that could pull off fusion without looking like a mess. Nigerian and Japanese food cultures couldn't be more different, so the brand had to respect both without letting either take over.The tricky part was making it feel deliberate. Fusion can easily look forced or gimmicky, but Sabōré's concept was thoughtful. The visual identity needed to reflect that same intentionality, creating something that felt authentically new rather than like two separate restaurants awkwardly sharing space.
The Challenge
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Behind The Design
Sabōré
2024
Identity Design
Motion Design
Play
Play
Sabōré
2024
Identity Design
Motion Design
Sabōré needed an identity that could pull off fusion without looking like a mess. Nigerian and Japanese food cultures couldn't be more different, so the brand had to respect both without letting either take over.The tricky part was making it feel deliberate. Fusion can easily look forced or gimmicky, but Sabōré's concept was thoughtful. The visual identity needed to reflect that same intentionality, creating something that felt authentically new rather than like two separate restaurants awkwardly sharing space.
The Challenge
Behind The Design
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Play
Play
Sabōré
2024
Identity Design
Motion Design
The core challenge of Sabōré was creating a brand identity for a fusion restaurant that balanced two distinct culinary traditions without either dominating the overall look and feel. Nigerian and Japanese cuisines represent different approaches, requiring a design system that honored both equally. The goal was to create a cohesive identity where the brand felt intentional rather than forced—preserving cultural authenticity while creating something genuinely new and purposeful.
Sabōré needed an identity that could pull off fusion without looking like a mess. Nigerian and Japanese food cultures couldn't be more different, so the brand had to respect both without letting either take over.The tricky part was making it feel deliberate. Fusion can easily look forced or gimmicky, but Sabōré's concept was thoughtful. The visual identity needed to reflect that same intentionality, creating something that felt authentically new rather than like two separate restaurants awkwardly sharing space.
The Challenge
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Behind The Design
Play
Play
Sabōré
2024
Identity Design
Motion Design
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Sabōré needed an identity that could pull off fusion without looking like a mess. Nigerian and Japanese food cultures couldn't be more different, so the brand had to respect both without letting either take over.The tricky part was making it feel deliberate. Fusion can easily look forced or gimmicky, but Sabōré's concept was thoughtful. The visual identity needed to reflect that same intentionality, creating something that felt authentically new rather than like two separate restaurants awkwardly sharing space.
The Challenge
Behind The Design
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The Challenge
Sabōré needed an identity that could pull off fusion without looking like a mess. Nigerian and Japanese food cultures couldn't be more different, so the brand had to respect both without letting either take over.The tricky part was making it feel deliberate. Fusion can easily look forced or gimmicky, but Sabōré's concept was thoughtful. The visual identity needed to reflect that same intentionality, creating something that felt authentically new rather than like two separate restaurants awkwardly sharing space.
Behind The Design
The Sabōré identity uses typography, motion design, and bold colors to connect Nigerian and Japanese cuisines. The design is built around differences and balance. Deconstructed food sculptures are a key part of the brand, showing shared ingredients from both cultures. These visuals help bring the two traditions together by focusing on what they have in common. Every design choice, from packaging to digital graphics, reinforces Sabōré as a place where old and new ways of cooking exist side by side.
Sabōré
2024
Identity Design
Motion Design
I'm Ayo!
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