The Backbeat Nook Cafe
2024
Identity Design
Motion Design
The design is inspired by jazz itself—imperfect, expressive, and constantly evolving. The logo and wordmark pull from vintage record labels and old jazz posters, making the brand feel familiar but not stuck in the past. The colors are deep and rich, inspired by dimly lit jazz clubs and old vinyl covers. Motion design helps bring everything to life, with graphics moving like a beat. Every detail, from the vinyl-inspired dual purpose business /coaster cards to the textures used in posters, was made to feel lived-in and full of character, just like the music that inspired it.
Behind The Design
The Challenge
The Backbeat Nook Cafe is a jazz cafe connecting New Orleans' soulful roots with New York's underground music scene. The goal was to create a space that feels like home to jazz lovers, vinyl collectors, and musicians. The design needed to reflect the essence of jazz—a place that feels real, lived-in, and full of history. Every detail captures the gritty, unpolished energy of music played in basement clubs and neighborhood bars, creating an atmosphere that's both nostalgic and lasting.
The Backbeat Nook Cafe is a jazz cafe connecting New Orleans' soulful roots with New York's underground music scene. The goal was to create a space that feels like home to jazz lovers, vinyl collectors, and musicians. The design needed to reflect the essence of jazz—a place that feels real, lived-in, and full of history. Every detail captures the gritty, unpolished energy of music played in basement clubs and neighborhood bars, creating an atmosphere that's both nostalgic and lasting.
The Challenge
The design is inspired by jazz itself—imperfect, expressive, and constantly evolving. The logo and wordmark pull from vintage record labels and old jazz posters, making the brand feel familiar but not stuck in the past. The colors are deep and rich, inspired by dimly lit jazz clubs and old vinyl covers. Motion design helps bring everything to life, with graphics moving like a beat. Every detail, from the vinyl-inspired dual purpose business /coaster cards to the textures used in posters, was made to feel lived-in and full of character, just like the music that inspired it.
Behind The Design
The Backbeat Nook Cafe
2024
Identity Design
Motion Design
The Backbeat Nook Cafe is a jazz cafe connecting New Orleans' soulful roots
with New York's underground music scene. The goal was to create a space that feels like home to jazz lovers, vinyl collectors, and musicians. The design needed to reflect the essence of jazz—a place that feels real, lived-in, and full of history. Every detail captures the gritty, unpolished energy of music played in basement clubs and neighborhood bars, creating an atmosphere that's both nostalgic and lasting.
The Challenge
The design is inspired by jazz itself—imperfect, expressive, and constantly evolving. The logo and wordmark pull from vintage record labels and old jazz posters, making the brand feel familiar but not stuck in the past. The colors are deep and rich, inspired by dimly lit jazz clubs and old vinyl covers. Motion design helps bring everything to life, with graphics moving like a beat. Every detail, from the vinyl-inspired dual purpose business /coaster cards to the textures used in posters, was made to feel lived-in and full of character, just like the music that inspired it.
Behind The Design
The Backbeat Nook Cafe
2024
Identity Design
Motion Design
The Backbeat Nook Cafe
2024
Identity Design
Motion Design
The Backbeat Nook Cafe is a jazz cafe connecting New Orleans' soulful roots
with New York's underground music scene. The goal was to create a space that feels like home to jazz lovers, vinyl collectors, and musicians. The design needed to reflect the essence of jazz—a place that feels real, lived-in, and full of history. Every detail captures the gritty, unpolished energy of music played in basement clubs and neighborhood bars, creating an atmosphere that's both nostalgic and lasting.
The Challenge
The design is inspired by jazz itself—imperfect, expressive, and constantly evolving. The logo and wordmark pull from vintage record labels and old jazz posters, making the brand feel familiar but not stuck in the past. The colors are deep and rich, inspired by dimly lit jazz clubs and old vinyl covers. Motion design helps bring everything to life, with graphics moving like a beat. Every detail, from the vinyl-inspired dual purpose business /coaster cards to the textures used in posters, was made to feel lived-in and full of character, just like the music that inspired it.
Behind The Design
The Challenge
The Backbeat Nook Cafe is a jazz cafe connecting New Orleans' soulful roots with New York's underground music scene. The goal was to create a space that feels like home to jazz lovers, vinyl collectors, and musicians. The design needed to reflect the essence of jazz—a place that feels real, lived-in, and full of history. Every detail captures the gritty, unpolished energy of music played in basement clubs and neighborhood bars, creating an atmosphere that's both nostalgic and lasting.
Behind The Design
The design is inspired by jazz itself—imperfect, expressive, and constantly evolving. The logo and wordmark pull from vintage record labels and old jazz posters, making the brand feel familiar but not stuck in the past. The colors are deep and rich, inspired by dimly lit jazz clubs and old vinyl covers. Motion design helps bring everything to life, with graphics moving like a beat. Every detail, from the vinyl-inspired dual purpose business /coaster cards to the textures used in posters, was made to feel lived-in and full of character, just like the music that inspired it.
Crowdr
2025
Marketing Design
Identity Adaptation
Motion Design
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Watch this
Home
About
Work
Work
Home
About
Crowdr
2025
Marketing Design
Identity Adaptation
Motion Design
The design is inspired by jazz itself—imperfect, expressive, and constantly evolving. The logo and wordmark pull from vintage record labels and old jazz posters, making the brand feel familiar but not stuck in the past. The colors are deep and rich, inspired by dimly lit jazz clubs and old vinyl covers. Motion design helps bring everything to life, with graphics moving like a beat. Every detail, from the vinyl-inspired dual purpose business /coaster cards to the textures used in posters, was made to feel lived-in and full of character, just like the music that inspired it.
The Backbeat Nook Cafe is a jazz cafe connecting New Orleans' soulful roots
with New York's underground music scene. The goal was to create a space that feels like home to jazz lovers, vinyl collectors, and musicians. The design needed to reflect the essence of jazz—a place that feels real, lived-in, and full of history. Every detail captures the gritty, unpolished energy of music played in basement clubs and neighborhood bars, creating an atmosphere that's both nostalgic and lasting.
The Challenge
Behind The Design
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About
Work
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